How does mechanical parts processing attract young consumers? This is the most sinful place for many precision machinery processing plants. Traditional precision mechanical parts processing seems to be getting farther and farther away from young people. When an industry loses young people, the industry is unsustainable. Where do traditional companies have their own unique observations and practices in embracing younger customers? Let's take a look at Honda.
The meticulousness, flexibility and respect for human nature of the craftsman spirit have given Honda a deep insight into the consumers in the regional market. With the rise of the 80s and 90s, the “rejuvenation” of the Chinese auto consumer market has become a major proposition. China's young consumption has a global open vision, rational and intelligent. “Young Chinese consumers advocate a simple lifestyle, think that valuable things are worth investing, and they pay great attention to design. They like the simple and full and full style like IKEA.
Based on the global model, Honda has developed a special model for the Chinese market. Japan's mechanical parts processing companies will delve into the characteristics and preferences of consumers in the regional market, so Honda has long been marketing the brand and products among young Chinese. These unique market strategies have enabled Japanese mechanical parts processing companies to win in the Chinese market, and many of the products have a high proportion of young consumers.
Every precision machinery processing factory wants to innovate, and many of them are talking about "ingenuity" and inheritance, but how many can be like Honda, really believe that craftsmen can have the power to resist time? The processing of precision mechanical parts should be something that makes young people happy. It is such a simple initial, but it can best keep the traditional mechanical parts processing enterprise energetic. The initial focus on the processing of mechanical parts is to satisfy the consumer preferences of young consumers, and to bring happiness to consumers.
